We have been writing in this column for many months about how excited we were to gather with our fleet community in Pittsburgh for NAFA I&E later this month. Regrettably, the FMW team will not be attending the in-person conference after all and it’s all down to the gravity of the delta variant. While we were vaccinated as soon as our turns came, we have vulnerable family members. Our team is now looking forward to seeing you at NAFA’s Virtual I&E September 13-15.
In Customer Driven, Wheels’ customer service pro Sheila Keyser writes about flexibility in the workplace, specifically as it relates to the creative changes her team has made during this pandemic.
Art Liggio points out that it’s not just the shocking number of fatalities we need to look at in the 2020 highway safety statistics, but the staggering estimates of 4,795,000 injuries!
How do we get our drivers onboard to improve these numbers? ITA Communications shows us how we can “Apply the Principles of Advertising to Win Driver Understanding, Acceptance, and Advocacy”
Janice Sutton
Editor in Chief
