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Isuzu Engine Sales Celebrate a Golden Anniversary

Isuzu Engine Sales Celebrate a Golden Anniversary

50 Years of Powering Industry in the U.S.


For half a century, Isuzu industrial engines have powered productivity across the United States. Isuzu diesel engines are known throughout the off-road equipment market for their unmatched reputation for reliability, durability, and long-term value.

Since 1975, Isuzu Diesel has remained a trusted name in powering a broad range of industrial applications – serving construction, agriculture, utility, and rental fleets with reliable engine solutions. In a market that has evolved dramatically over five decades, Isuzu engines have stood the test of time with proven performance.

“Fifty years of continuous presence in the U.S. industrial market is a proud milestone – one that reflects the long-standing support of our customers and distributors,” said Masaaki Sugino, Executive Vice President of Isuzu Motors America, LLC. “We owe this milestone to the many equipment manufacturers, end users, distributors and dealers who have placed their trust in our engines, year after year.

“As we move forward, our focus remains on delivering dependable engine solutions that support the evolving needs of our customers. We’re proud to carry forward our legacy of dependable performance. And we’re committed to supporting our customers in every phase of their equipment lifecycle – today, and for decades to come.”

May 5, 2025Dave Bean
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