We know that many of our readers provide products and services to the fleet community and some of you have years of experience delivering effective marketing. As the fleet industry transforms, producing an array of exciting, cutting-edge offerings, we also meet marketing professionals new to our industry seeking advice about this market.
We often encourage those folks to browse FMW’s Thought Leadership archives and if marketing to fleets is their beat, there is no better source than Ed Pierce’s Fleet Marketing columns. Most of us are now knee-deep in planning for 2020’s fleet conferences, so particularly timely for fleet exhibitors is Pierce’s update of one of his most viewed columns: Think Sales in Order to Get the Best Return on Your Next Trade Show.
Congratulations to eDriving on being recognized at the Great British Fleet Event last week in London with their Innovation in Risk Management Award! It is serendipitous that this week Jim Noble, eDriving’s VP of Risk Engineering, writes Fleet Safety & Fleet Risk Management. They’re Two Sides of the Same Coin.
Enjoy the issue and please check in with FleetManagementWeekly.com for daily updates!
Drive Safety!
Janice Sutton
Editor in Chief
