A Call to Action: Internal Branding Contributes to Fleet Sales Growth
Fleet marketing expert Ed Pierce leads off our first newsletter of 2024 with a must-read column for sales and marketing executives. Ed says, “An internal branding program can improve sales, but it’s also effective in creating a cohesive and resonant brand experience that resonates with all stakeholders, thereby driving the company’s growth and success.”
Embrace a Safer, Greener Journey into 2024: Your Driving Commitments for the New Year
In Crash-Free Culture, eDriving’s Sarah Bechtold says, “Imagine a New Year where every mile driven is a step toward a safer, more sustainable future.” Indeed!
Enjoy the newsletter and do check in with Fleet Management Weekly website for daily updates!
Our FMW team wishes you and your family a happy, healthy, successful New Year!
Janice Sutton
Editor in Chief
“Be the change you wish to see in the world.” ~ Gandhi
