Today’s cars have as many as 100 elements that generate data, from the brakes to the windshield wipers.
Car data is one of the many ways company’s learn about us. Through your connected phone and the computers built in to your car, data about where you’ve been, what music you like, your favorite restaurant and so much more are gathered.
“As automakers collect more data about drivers, they’re more likely to look for ways to profit. The built-in display screens and mapping software would seem to be ideal spots for posting advertisements, similar to what Google, Facebook, Amazon and many other internet companies already do,” reports the Chicago Tribune
Read the article at MSN.