The ability to prepay gasoline purchases at Shell stations will soon be offered through the General Motors Marketplace application.
Marketplace connects the car’s information – like where it is and how much fuel it has – with applications from many outside companies. The car owner gets to choose which apps he or she wants based on their needs and uses.
After signing up for a Shell rewards account, the GM app is linked it to the car. When the car is getting low on fuel, it will show the driver where a Shell station is, and discounted gas may be available. The transaction is preapproved and logged. Utilizing the discount program and not having to swipe the card at the pump, incentivizes consumers to go to Shell.
Read the article at Forbes.
