It’s the dilemma every automaker is frantically trying to solve: Convincing Americans to give up gas-powered cars for electric vehicles. The barriers are diverse. There’s range anxiety. A lack of nationwide chargers. Steep prices. A general bewilderedness of what an electric vehicle is and how it works.
Many automakers, however, are deciding to build snappy EVs that offer solid range at attractive prices – a strategy that could pump up sales and market share – of EVs this year. The average transaction price of an EV in 2020 was $54,206 vs. an industry average of $39,251 – an increase of 38.1%, according to Edmunds.
The most affordable EV on the market currently belongs to British marque MINI Cooper. The quirky automaker unveiled its hardtop two-door SE last March. Roughly 1,200 units of the $29,995 hatchback have been sold in the U.S. and more than 80% of SE buyers are new to the brand.
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