Ford has partnered with Google to create the F-150 Lightning: Strike Anywhere experience, a 3D augmented reality tour of its electric truck that will “excite and educate” customers.
The experience uses a smartphone to superimpose 13 interactive animations over a user’s real-life space and teach them about the F-150 Lightning‘s key features, functions, and services. Strike Anywhere will show users information about battery range, interior connectivity, the smart bed, the truck’s towing capabilities, the mega power frunk, and more.
“There is a tremendous amount of intrigue about what electric vehicles can do,” said Suzy Deering, chief marketing officer, Ford Motor Company. “At Ford, we want to show, not just tell since we believe educating customers on the full potential and capabilities of electric vehicles helps them make the transition from traditionally powered vehicles to all-electric ones.”
Read the article at CarScoops.
