February 4, 2022 – Roughly 10 percent of dealers have reportedly taken advantage of increasingly long wait times for popular Ford models by trying to charge above MSRP and “gouge” customers. Ford CEO Jim Farley knows who they are, and they will feel Ford’s wrath in their future vehicle allocation deals with the automaker.
Dealers have so much control over vehicle prices right now because demand is through the roof and into the clouds, so people will pay more for the car they can find. Ford was the No. 2 seller of electric vehicles in the U.S. in 2021, behind juggernaut Tesla, but ahead of General Motors.
Ford already has a combination of orders and reservations for about 275,000 Ford Mustang Mach-Es, Lightnings, and E-Transit commercial vehicles. Farley said the automaker underestimated demand for its new electric vehicles and is now doubling capacity to produce at least 600,000 EVs globally by 2023.
