May 24, 2022 – Dozens of Rivian reservation holders have complained about unreliable delivery timelines and delays after the production sequence of vehicles was prioritized with specific interior and exterior color and wheel options.
Rivian’s struggles to overhaul its ordering system also reflect wider industry challenges. Inflation and supply-chain snarls have shredded financial forecasts and increased pressure on EV upstarts to reduce costs at a time when investors are closing their check books.
Rivian has not said when it expects to manufacture vehicles at a profit margin. The price increases, which boost the sticker of its currently available pickup from $67,500 to $79,500, are supposed to improve the economics and offset higher raw-materials costs.