In today’s world, we are all having to navigate our way through mountains of data, constantly. In this issue’s Fleet Marketing column from Ed Pierce, he points to a recent study of 1,700 CMOs – finding that 59% have been unable to implement planned digital marketing strategies; and that 82% felt unable to deal with the explosion of data being thrown at them. But the biggest problem uncovered in the study is that CMOs are saying that they are now being judged on the revenue their marketing activities generate, NOT on the leads they find. It’s a thoughtful, informative read.
In today’s Fleet Asset Management column, Element’s Keith Trumbull talks about the benefits of “brand independent” management, which is one of the newest and most popular ways to organize and operate assets. Find out why fleet managers are increasingly turning to brand independent providers.
Enjoy this week’s issue, and be sure to check in with FleetManagementWeekly.com for daily updates.
Ted Roberts
Chief Content Officer
