General Motors President Mark Reuss said he said he sees the cost of a BEV and a comparable gas model will “reach parity a lot sooner than people think.”
The auto industry is planning to spend in excess of $100 billion over the next decade on the development of electrified vehicles, pure battery-electric models, in particular. Getting costs down to parity is clearly one of the auto industry’s mantras.
That’s one of the reasons so many automakers, even industry giants like Ford, Volkswagen and Toyota are opting to partner with traditional competitors to help spread development costs.
Read the article at The Detroit Bureau.
