Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

EPA Lowers 54.5 MPG Goal: Technology is There, But Shoppers Aren’t Interested

The Car Connection

If you’re a fan of eco-friendly cars, we have good news, bad news, and good news.

The good news is, a new report says that automakers already have the technology they need to achieve the Environmental Protection Agency’s bold fuel economy goals for 2025. Issued in 2011, those goals aim for fleet-wide fuel economies of 54.5 mpg. As we’ve heard before, car companies are making progress on that front.

The bad news? While consumer groups are strongly in favor of the new regulations, consumers themselves are a little more blase. Yes, miles-per-gallon remain a concern for new-car buyers, but thanks to today’s low gas prices, shoppers are turning a blind eye to so-so fuel economy and slipping behind the wheels of less-efficient SUVs and trucks.

That’s been a boon for auto sales and automakers, which make a tidy profit on larger vehicles, especially pickups. It’s also pleased OPEC, which has kept oil prices low to distract consumers from fuel economy worries.

It’s not been so great for the EPA, which must balance its environmental concerns with consumer demand. The agency understands that it would do more harm than good to force automakers to produce more fuel efficient vehicles when fewer people are interested in buying those vehicles.

And so, the EPA, the National Highway Traffic Safety Administration, and the California Air Resources Board recently came together to assess the viability of the 2025 goals. This week, the three published a draft version of their “Midterm Evaluation”, and as hinted last year, it looks like the bar has been lowered a bit.

Major findings

Though it might seem as if the cards are stacked against fuel efficiency these days, the Midterm Evaluation isn’t as gloomy as you’d expect. However, it does offer an interesting take on what’s changed in the years since the original goals were published.

  • When the EPA’s rules were finalized in 2012, gas prices were high, and experts predicted that by 2025, 67 percent of Americans would drive cars, while the remaining 33 percent opted for trucks. Those projections have now shifted to roughly 52 percent and 48 percent, respectively.
  • Remember above we said there was some more good news? The Midterm Evaluation predicts that automakers will still be able to meet fleet-wide fuel economy of around 50.8 mpg, based on current trends. In the worst-case scenario, it would fall to 50.0 mpg, and in the rosiest, it might even tick up to 52.6 mpg. (Though there will clearly be cars that earn better ratings than that, fleet-wide averages are based on sales, so as truck sales grow, the average falls.)

Read more of the original article in The Car Connection

Jul 24, 2016connieshedron
Steve Saltzgiver: Technicians, Not MechanicsPokemon Go is Here— But is it in Your Fleet Policy?
Recent Posts
  • Why Case Studies Close More Deals Than Product Brochures
  • California Just Became the Best Place to Buy a Brand-New EV
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings
  • Ford Can Now Stop Some Vehicles Starting, Even with the Key
  • All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
  • Moventum Fleet Management is Here!
  • WEX DriverDash Adds CITGO to Mobile Fuel Payments for Fleets
ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly