Years ago, I participated in a two-week seminar series that truly was transformative, in both my personal and professional life. One of the subjects we spent a good deal of time on was “trying.” So, when I read Laura Jozwiak’s latest Customer Driven column I was reminded of the extraordinary power of “Do or do not. There is no try.”
One of the exciting developments in today’s automotive fleet industry is the burgeoning influx of new companies with game-changing products. In his popular monthly fleet marketing column, fleet marketing expert Ed Pierce writes about the power of content marketing and how to yield optimal results.
We have a new administration taking power in the US in a few short weeks. While Donald Trump has expressed his disbelief in climate change, we fervently hope his new administration takes global warming seriously.
Janice Sutton
Editor in Chief
