Lordstown Motors CEO Steve Burns plans to dominate the all-electric pickup market segment with the Endurance for years, even though he is taking on big guns Ford Motor Co. and General Motors.
The coronavirus pandemic caused the cancelation of the Detroit Auto Show next month, so Lordstown Motors will do a “virtual” reveal instead, likely in late June. Burns expects to take pre-orders for all 20,000 pickups the automaker will build next year.
Burns insists the Endurance will match, even outperform, a traditional gasoline pickup in every way. It can go from zero to 60 mph in 5.5 seconds and has better traction than a traditional pickup.
Read the article at Detroit Free Press.