Ford Motor Co. hit another milestone with its all-electric 2022 Ford F-150 Lightning. The company has confirmed reaching 100,000 reservations since the Lightning’s global debut three weeks ago at world headquarters in Dearborn.
“We’re super excited about the demand,” Emma Bergg, Ford spokeswoman, told the Free Press on Thursday. “Reservations are getting added all the time.” The official order bank opens later this year, she said.
The automaker accepts $100 refundable reservations to place an order for the 2022 pickup truck that will be built in a new $700 million plant at the Rouge Complex in Dearborn. Making online refundable reservation orders is part of a new protocol for carmakers. Ford did the same with its all-electric Mustang Mach-E.
Read the article at Detroit Free Press.
