September 12, 2022 – Every day, thousands of trucks drive along miles of freeways and highways completely empty – and the distances they drive with zero cargo onboard reaches many billions of miles every year.
Trucking companies ideally need one customer (or customers) for the outward journey and another for the return. If they don’t have two customers, vehicles run empty. But, as well as needing a shipment for the return journey, they also need a truck that matches their load, with equipment such as refrigeration or a vehicle with a fork-lift attached.
It’s a problem that Loadsmart is trying to tackle. A year ago, it launched a platform called Flatbed Messenger to match empty trucks with shippers needing to transport goods.
