When I travel in the UK, I never fail to be captured by the road sign “Changed Priorities Ahead.” I thought about this when I read Laura Jozwiak’s latest column for FMW: Being Customer-Driven Through Change. So often fleet professionals tell us that they are drawn to our industry’s fact-paced environment where seldom will two days look alike.
Predictions for 2022
Ed Dubens gives us his top five predictions on what the next 12 months might look like for driver risk management and safety. Not surprising given the emergence of the Omicron variant, #1 is Keeping employees and their families safe from COVID.
Funnel Vision
If sales and marketing are your beat, don’t miss marketing expert Ed Pierce’s latest Call to Action column. Ed writes, “A marketing funnel helps prospects get to know a brand. It also enables businesses to visualize their buyer’s journey through a sales support marketing strategy in a system measuring lead generation and lead nurturing.”
Janice Sutton
Editor in Chief
