Major car and tech companies think projection technology is about to become the next big thing as it expands beyond Head Up Display (HUD) in the vehicle driver’s cockpit.
In addition to taking up more visual real estate, the next-generation technology aims to “blend the real and virtual worlds.” It’d potentially culminate in a full-screen display with the capability of turning the entire windshield into a big screen TV.
As the driver selects higher levels of augmented reality (AR), the mix of virtual overtakes the physical, and the windshield can become a digital environment that blocks out the harshness of the real world. And these levels of increasing windshield takeover are technically possible, but would it be allowed?