So GM’s lauded Global Chief Marketing Officer Joel Ewanick got fired and didn’t voluntarily leave? Whether or not this was the right move, a big part of GM’s global strategy is affected – selling the Chevy Volt. Ewanick played a big part in marketing the Volt, such as accepting the Green Car of the Year award at the LA Auto Show for the 2011 Chevy Volt, soon after its launch, which was soon followed by the North American Car of the Year award in Detroit – and which were effectively utilized by GM. Ewanick also had responsibility for the “Chevy Runs Deep” campaign that was launched in the fall of 2010, and which has been at the center of the Volt’s marketing message. Another part of his job was dealing with safety concerns over the Volt’s battery pack catching fire several hours after NHTSA crash tests. While the sales numbers aren’t great, the Volt has been leading the plug-in vehicle category for several months, and Ewanick played his part in it.
