BMW has detailed an overhaul to the digital systems that power its luxury vehicles, including a new map and navigation system, a revamped digital assistant, a “digital key” and wireless Android Auto.
All cars equipped with its newest “Operating System 7” software will soon receive an update that makes it possible for the company to tinker with all sorts of functions in the car, like access to heated seats and driving assist features like automatic high beams or adaptive cruise control.
The most interesting thing BMW shared about the changes is that the company is going all-in on in-car microtransactions. The company unsurprisingly plans to use this ability to make money. An owner can, at some point, pay to access certain features that they didn’t initially buy with the car.
Read the article at The Verge.