It’s important to remember a key lesson about one of the core communication tools of organizations. Email was and still is problematic.
Although it is certainly efficient, email is often ineffective, and potentially damaging to building work relationships. Perhaps because it carries more weight as a “record” of a conversation, seems to leave more room for someone to read tone into your message that you didn’t intend. In those instances, email is much more likely to harm existing relationships than build connections between people.
“We have to get off email and pick up the phone, call our clients and walk down the hall and speak to our peers, because tone makes a gigantic difference in the way somebody receives information,” said Steve Stoute, the founder and CEO of UnitedMasters. “You need tone and mannerisms to build relationships.”