Hyundai has been the most aggressive automaker recently to excel in the telematics space with its Bluelink program, followed closely by GM with OnStar and its planned long-term evolution (LTE) solution, according to Frost & Sullivan. GM has seen strong results through its OnStar service with a 40% retention rate that has added almost 35% net revenue to its margins year on year. Toyota is also seeing strong results with its Toyota Friend feature in collaboration with Salesforce.com.