Subscriptions are shifting into overdrive in the auto industry.
Ford offers its hands-free driving “BlueCruise” assisted cruise control option for some of its vehicles, including the all-electric F-150 Lightning, are drivers willing to pay $75 per month for it?
Alistair Weaver, editor-in-chief at Edmunds, says automakers are counting on the new revenue stream to pay for the expensive transition to electric cars. “Subscribe to the system, 75 bucks,” Weaver said. “Do your road trip, unsubscribe, and then you’re no longer paying for something that you’re not really going to use.”
