J.D. Power 2023 U.S. Electric Vehicle Consideration (EVC) Study reveals that 26% of shoppers say they are “very likely” to consider purchasing an EV, up from 24% a year ago, while the percentage of shoppers who say they are “overall likely” to purchase an EV increases to 61% from 59% in 2022.
Nearly half (49%) of shoppers rejecting the idea of buying an EV say their primary reason is a lack of charging station availability. Charging availability has been the top reason for rejection since the inception of the study in 2021. In fact, across all J.D. Power EV studies, public charging infrastructure consistently scores low in satisfaction.