By Ed Pierce, Fleet Industry Marketer
With the significant amount of inbound and outbound tactics available to marketers today and the rapidly evolving state of marketing best practices, you fully understand your business’ need for ROI-driven solutions to implement a successful Inbound marketing program.
Your website, content development and marketing, social-media efforts, and email-marketing campaigns — all of your digital presence — work together to become an effective lead generation and qualification source.
To develop the best inbound marketing program effectively, consider taking the following three-phased approach:
1. Discovery Phase
a. Review positioning and messaging
b. Review of current buyer persona documentation
c. Review unit economics
2. Brainstorming Phase — Inbound methodology
a. Goals, Plans, Challenges, Timeline
b. Discussion of current positioning and messaging
c. Future position in the marketplace
d. Current marketing and sales plan
e. Sales funnel modeling (visits-to-customer)
f. Buyer persona development / refinement
g. Buyer’s journey mapping
Planning Phase
a. Growth Acceleration Report:
b. Final buyer personas
c. Buyer’s journey map
d. Growth Strategy
e. Inbound Strategy
Next month, we’ll take a look at specific digital tactics to complete the Inbound Marketing Program. Feel free to contact me any time about marketing in the fleet industry. [email protected]
