Ford doesn’t want to be the first company to offer self-driving cars to the public; it wants to be the brand most synonymous with the word “trust” and believes their overly cautious approach could help them win over consumers.
That’s what Ford says in its self-driving safety report, entitled “A Matter of Trust,” which it delivered to the US Department of Transportation Thursday. The 44-page document outlines the technology and procedures Ford is using to safely deploy its fleet of autonomous test vehicles.
Read the article at The Verge.