Just as many other traditional business practices have been disrupted by the Internet and social media, so has marketing. In his latest Disruptive Leadership column, John Wysseier, CEO and president of The CEI Group, presents an intriguing look at both traditional and disruptive marketing. Here’s a quote that startled me: 84% of Millenials don’t trust traditional marketing!
Anthony Sasso, Head of TD Bank Equipment Finance, notes that TD Bank has been advising clients to stay “downturn ready” in 2020 as economists have begun to see warning signs of a recession on the horizon.
Read Preparing Your Fleet for 2020 to learn about the catalysts driving change in the industry and how best to protect your business against a possible downturn — and stay ahead of the competition.
The Story is in the Data, says Kurt Thearling, VP, Analytics at WEX, and Kurt is just the guy to tell that story. At WEX, data collection starts right at the fuel pump. And that data can give fleets the confidence to address negative fuel purchase behavior, reduce fraud and theft, and help fleets make informed decisions.
Enjoy this issue and we’ll see you back here next week. In the meantime, be sure and check in with FleetManagementWeekly.com for daily updates/