US. Automakers have launched some of the most lavish incentives on full-size truck models seen since the end of the Great Recession, with discounts of as much as $16,000.
Both General Motors and Fiat Chrysler Automobiles need to clear inventories ahead of their new vehicles launch, as well as the potential weakness of segment leader Ford which lost thousands of units of production due to a supplier problem last month.
“The truck wars could prove costly considering manufacturers are offering discounts that are larger than the cost of some economy cars. But their pickups are some of the most profitable products on the market, analysts note, with average transaction prices pushing into the mid-$40,000 range. That provides plenty of room for price-cutting, especially if the manufacturers trim back as they enter the 2019 model-year.”
Read the article at The Detroit Bureau.