Used vehicles with branded titles often sell for thousands less than their clean-titled counterparts, but reading the Carfax report doesn’t always reveal the story behind the used car branded title, nor does it explain what each brand actually means.
You can think of a branded title as one that has been “stamped” with a notification that something has happened to the car. Branded titles often come from insurance companies’ willingness to pay for repairs after a serious crash. If the damage is severe enough, the insurer will declare a total loss, meaning the vehicle’s repairs will cost more than the car’s value. You might also see vehicles with salvage or rebuilt titles, which are also considered brands.
