Uber is offering a frequent flyer-style rewards program for riders. The program, which launches in nine cities lets ride-hail customers earn perks like cheaper fares, better customer support, and priority pickups at airports.
Uber’s product team spent the better part of a year researching different rewards programs and surveying riders about the types of benefits they’d like to receive, said Nundu Janakiram, director of product of riders. “We wanted to develop benefits that hopefully resonated with users,” he said.
Read the article at The Verge.