According to PPG, who make automotive paint, their annual automotive color survey found that 39 percent of cars worldwide were white in 2018.
In the U.S., over 23 percent of cars last year were white and another 23 percent were black. Purple was the least popular color.
Jane Harrington, PPG’s global manager of automotive OEM coatings, said “While consumers are often choosing conservative colors for automobiles, such as white or black, green has historically been an incredibly popular color choice, particularly in the ‘90s. Beginning in 1999, consumer preferences shifted to more neutral options, shrinking green’s popularity each year.”
Read the article at The Drive.
