Since the very earliest generational commentary around millennials, they’ve been blamed for ruining everything from movie theaters to dinner dates to breakfast cereal. They were also the first age cohort to be accused of not giving a damn about cars.
A study by Insurify details the top vehicle choices by each generation, from Gen Z to boomers. Millennial preferences skew toward reliability, value, fuel economy, and MSRPs that won’t compete with their lingering student loan balances.
Their No. 1 vehicle choice isn’t radical or ironic or algorithmically optimized for vibes. It’s a thoroughly mainstream, time-tested sedan. The Accord has long occupied that sweet spot between sensible and aspirational.
