Interviewing leaders at many of the best customer experience companies leads to an understanding of what truly drives their success. One of the factors that make these companies better and different than most others is what I call the “Do-Fors.”
The Do-Fors go far beyond tag lines, traditional value propositions, features and benefits lists, specifications or unique offers. Do-Fors quickly answer the questions: What will that do for me? Why should I care? Am I willing to pay for that? The Do-Fors are an integral part of the entire customer experience including messages, processes, people, products and services.
Click here to read the third of the exciting ‘Customer Experience Revolution’ series by Jeofrey Bean, based on his book: The Customer Experience Revolution – How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever.