According to Interbrand’s 2018 Best Global Brands report, Apple was the top company on the list with a valuation of $214 billion. Toyota was seventh on the list at $53 billion, which was up 6% over last year’s result.
Overall, 15 automotive brands made the Top 100 list. The “valuation brings together market, brand, competitor, and financial data into a single framework within which the performance of the brand can be assessed, areas for growth identified, and the financial impact of investing in the brand quantified.”
Read the article at The Detroit Bureau.