Subaru of America Inc. received the 2021 Best Overall Brand honor – for the second consecutive year. It was one of three awards it captured as part of the Kelley Blue Book’s annual Brand Image Awards. The company also took home Most Trusted Brand and Best Performance Brand honors.
Subaru was joined by Tesla, which captured four awards, including Best Overall Luxury Brand, Best Value Luxury Brand, Most Refined Luxury Brand and Best Performance Luxury Brand. Toyota received the Best Truck Brand award.
“Brand awareness is one of the keys to success in a business as highly competitive as the auto industry,” KBB’s editors noted. “Shoppers need to know a company’s name and hold it in high enough regard to add to their shopping lists.”
Read the article at The Detroit Bureau.