Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Shane Westra Joins Cardata as Chief Product and Technology Officer

Shane Westra Joins Cardata as Chief Product and Technology Officer

Cardata, the fully-managed vehicle reimbursement partner, announced that Shane Westra will join the company as Chief Product and Technology Officer (CPTO).

With a 25-year product and technology career in Salt Lake City and San Francisco, and an MBA from Brigham Young University, Shane brings a wealth of experience to Cardata.

During his remarkable career, Shane has helped companies improve their valuation by an average of 10x. Shane is coming from Canopy, where as Chief Product Officer he served Mid-Market and SMB customers. Also prior to joining Cardata, Shane partnered with the majority of the Fortune 100 through his work at nCino (SimpleNexus), Bynder (Webdam/Shutterstock), Adobe (Workfront), LexisNexis, and Pearson. Shane’s SaaS products have always centered the customer, helping teams across finance, operations, accounting, and many more drive the change they want to see in their company.

Haywood Marsh

“Shane will lead the product and engineering teams as we perfect the flagship products that our tens of thousands of users already love, and build new tools to help companies manage their mobile teams,” said Haywood Marsh, CEO of Cardata. “Shane has a successful track record of leading product and engineering teams for high-growth SaaS companies. We couldn’t be happier to welcome Shane to Cardata.”

“I’m excited to execute and iterate on Cardata’s product roadmap, prioritizing growth through exciting new products, and market-leading reliability through engineering excellence,” Westra said. “Cardata’s products serve an urgent need for today’s company with employee drivers, and our vision for product expansion is both ambitious and attainable. This is an exciting time for Cardata, and I can’t wait to join the existing excellent team.”

Dec 16, 2024Dave Bean
For Fleet Operators, Integrated Ecosystems Provide Strategy, Savings and SimplicityCarter Geotechnical Selects RoadFlex to Enhance Fuel Risk Management with AI
Recent Posts
  • 2025 NAFA I&E Wrap Up: A Promising and Productive Fleet Conference
  • A Call to Action: Modern Strategies and Emerging Technologies to Prove Fleet Marketing ROI
  • Q2 White Metal Market Report: Wholesale Used Vehicle Market Chugs Along in Face of Tariffs
  • Kelley Blue Book Names 12 Best Family Cars of 2025
  • Study Reveals Over Half of Americans Are Open to a Car Subscription Instead of Purchasing
  • EPA Administrator Going to War Against Emissions Requirements
  • Driver-Centric Telematics Could Be Secret Weapon In Fight Against Driver Churn
  • NETS: May 12-18 is Global Road Safety Week
  • American Fleet Leadership Coalition Defends Commercial Clean Vehicle Tax Credit
  • Auto Market Weekly Summary
ASSOCIATION NEWS
AFLA Education – A New Learning Experience!
NAFA and The Hourglass Foundation Announce Philanthropic Alliance Partnership
NAFA Launches New Fleet Safety Certificate Program
NAFA Announces the Inaugural Tom Johnson Award Winner: Patti Earley, CAFM
Propel Your Fleet at NAFA Institute & Expo 2025
NAFA 2025 Nominees: Fleet Technician, Fleet Professional of the Year Awards; Tom Johnson Award
NTEA Releases 18th Edition of Truck Equipment Handbook
TECHNOLOGY
Fleetology: Fleet Vehicle Fuel-Saving Innovations in 2025 – Progress, Adoption, and Returns
Chevin Fleet Solutions Launches Smart Integrate: Seamless API Integrations for FleetWave
No Scratch or Ding Escapes Hertz’s New Secret Weapon for Your Rental
Flete Presents Fleet Management, Reimagined
Do Smartphone Apps Hold the Key to Safer Drivers?
Why Today’s Vehicle Fleet Management Companies Are Lacking True TCO Power for Fleets
Teletrac Navman Survey: 83% of Fleets say AI is Future of Safety
CONFERENCES & WEBINARS
2025 NAFA I&E Wrap Up: A Promising and Productive Fleet Conference
Kudos, Caution and a Master Class
NAFA’s 2025 Media Day Highlights Groundbreaking Innovations
NAFA Announces Lineup for 2025 Indoor EV Test Track and Ride & Drive Experience at I&E
Fleet Advantage Offers Free Fleet Audits at ACT Expo; Address Tariffs, AI and Data Accuracy
Navigate to Success at AFLA 2025
A Call to Action: Fleet Industry Suppliers’ Marketing Strategies (Starting Now!) That Maximize the Value of NAFA I&E
INDUSTRY ANNOUNCEMENTS
Wheels Honored with Multiple Stevie Awards: Innovation, DEI Achievement, and Corporate Social Responsibility
Vincentric Announces 2025 Best Fleet Value in America™ Awards: Ford, Toyota, and Stellantis Outperform the Competition
Vincentric Analysis of Electric Vehicles Finds 44% Have Lower Ownership Costs Than Comparable Gas Alternatives
Don’t Miss Out on The Fleet Event of the Year
GM Appoints Ian Hucker As New GM Envolve VP
ACERTUS Acquires Bluestar Auto Movers and Bluestar Corporate Relocation Service
Fleet Advantage Showcases Proven Unbundling FSL Solution at TMC 2025 Annual Meeting

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly