A new report published by Kelley Blue Book and its parent, Cox Automotive, says that average new-vehicle prices reached an all-time high in the last month of 2025.
Initial Kelley Blue Book estimates show that the average transaction (ATP) price paid for a new vehicle in December 2025 was $50,326, a figure up from 0.8% from the same month in 2024, and up over 1.1% from November 2025’s ATP of $49,814.
Notably, KBB and Cox said that a major driver behind this elevated ATP level is more expensive varieties of vehicles, especially “strong sales of full-size pickup trucks.”
