By Tod Trousdell, Partner, RobertsTrousdell Marketing and Communications
Excitement for NTEA’s Work Truck Week 2025, which arrives just next week, is palpable and quite possibly at an all-time high as the industry prepares for what has become the “It” event of the work-fleet conference season.
“The amount of new and innovative things planned for this year’s show is staggering,” said Steve Carey, NTEA President and CEO, who points out that Work Truck Week is “the one week of the year where the industry fully showcases what it has to offer.”
Work vehicle upfitters – a group that has seen steady consolidation over the past few years – will again make a strong showing, with long-time behemoth Adrian Steel, Masterack, and newly-sold Ranger Design all sporting impressive booths.
WTW25 kicks off Monday, March 3 in Indianapolis, with the popular Green Fleet Summit while the main exhibit floor opens on Wednesday morning. The event runs through Friday, March 7 at noon.
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