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FleetManagementWeekly
February 5, 2025

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Editor’s Analysis & Top Industry News

The Strategic Role of Fuel Card Data

“In today’s fleet management landscape, data is a game-changer. It’s not just about keeping records; it’s about leveraging information that can drive efficiency and cost savings,” says Jim Perkins from Shell Fleet Solutions US. READ MORE.

Fleet Conferences: Maximize the Value

In today’s Fleet Marketing column, Ed Pierce talks about how your conference initiativesshould be spearheaded by marketing in collaboration with sales, and it is essential to involve customer-facing accounts, customer service, and C-level managers to effectively strengthen customer relationships.” READ MORE.

Ted Roberts
President


VIDEO: Straight Talk on Fleet

In this episode, Erin Gilchrist interviews Ernie Garcia, Director of Fleet Management and Business Systems at Gothic Landscape. Ernie has succeeded by working closely with the teams he services, creating an environment where safety and efficiency can shine!

CLICK HERE TO WATCH and LISTEN.

VIDEO: Improving Efficiency


  How to Improve Your Fleet’s Efficiency
 

With a network of 300+ trusted and capable providers, Patriot Fleet Solutions makes it easy to achieve greater efficiency in your operations.


Zoom Video Interview with You Here?

  Request for Zoom Video Interviews
 

We now conduct the majority of our interviews via Zoom, and are looking to speak with a variety industry experts (and we know that many of you are reading!).

Please feel free to suggest yourself, or someone you know. Any and all timely industry topics will be considered, and we look forward to speaking with you!

Contact Ted Roberts to learn more.


Spotlight

Ranger Design Launches Exclusive Upfit Solutions for BrightDrop 600 & 400 Ranger Design Launches Exclusive Upfit Solutions for BrightDrop 600 & 400

Ranger Design is proud to unveil its latest upfit innovations, created exclusively for the BrightDrop 600 and 400. These purpose-built solutions redefine what’s possible for these vehicles, combining durability, precision, and thoughtful design to support modern fleet needs.

The Mounting Track Kit delivers unparalleled flexibility, enabling seamless installation of shelving, storage, and other equipment along the van’s interior.

The E-Floor offers exceptional stability and safety, with a drill-free installation that preserves the van’s structural integrity and features superior pull-out resistance, a non-slip surface, and integrated battery access covers.

READ MORE

Ridecell Unveils Key Industry Trends: Digital Transformation and Flexibility Drive the Future of Automotive Lending Ridecell Unveils Key Industry Trends: Digital Transformation and Flexibility Drive the Future of Automotive Lending

Ridecell announced the results of a survey that gathered insights from senior leaders across banks and captive finance companies, to identify the transformative trends shaping the automotive financial services industry in response to evolving consumer expectations and technological advancements.

The survey found that 47.8% of respondents identified the increasing demand for digital services as the most significant market shift.

“Digital transformation is now a critical driver of success,” said Mark Thomas, EVP Alliances & Marketing at Ridecell. “This survey confirms what we see across the industry and in our discussions with captive finance and asset finance companies: technology adoption is essential.”

READ MORE

Going to NTEA Work Truck Week? Join Us There for a WIFM Session Going to NTEA Work Truck Week? Join Us There for a WIFM Session

Join WIFM for a session located at Work Truck Week in Indianapolis! RSVP to ensure you’re able to access the session. Please note the RSVP list will be shared with NTEA.

When: Wednesday, March 5, 2025 2:00 PM
Where: Indianapolis Convention Center | Room 208

Contact: AFLA Office
[email protected]
414-386-0366

To Register/RSVP, Click Here

Annual 2024 Data Review Reveals 3-Year Record in New Commercial Vehicle Sales Annual 2024 Data Review Reveals 3-Year Record in New Commercial Vehicle Sales

Work Truck Solutions®, a leading authority on commercial vehicles, has released its 2024 Annual Commercial Vehicle Market Analysis.

In a year shadowed by regulatory uncertainty, the commercial vehicle industry has defied expectations. This year’s analysis offers a detailed account of a year that saw unparalleled new commercial vehicle sales in a market that remains dynamic and resilient amid challenges.

READ MORE

Fleet Marketing


By Ed Pierce, Fleet Management Weekly’s Brand Acceleration

Fleet solutions providers must adopt a strategic approach to maximize branding value and generate significant sales opportunities that ensure the success of their participation in the upcoming NAFA Institute & Expo taking place April 28-30, 2025 in Long Beach, California.

This initiative should be spearheaded by marketing in collaboration with sales, and it is essential to involve customer-facing accounts, customer service, and C-level managers to effectively strengthen customer relationships. 

The first step is for marketing and sales to set clear objectives. The primary goal is most often generating as many leads as possible. However, because of the long and complicated sales journey, prospect, and customer contact require an account-based marketing, or ABM, plan.

READ MORE

 

Fuel Card Data


By Jim Perkins, Director, Shell Fleet Solutions US

In today’s fleet management landscape, data is a game-changer. It’s not just about keeping records; it’s about leveraging information that can drive efficiency and cost savings. Fleet fuel cards are a key tool in this data-driven approach, offering insights that go far beyond fuel expenses.

Fleet fuel cards provide real-time data on fuel transactions, giving a clear view of spending patterns. This transparency helps in identifying areas for cost reduction and enables fleet managers to make informed decisions.

Modern fleet fuel cards come with sophisticated reporting and analytics. These features allow a deep dive into the data, uncovering insights that can lead to significant operational improvements.

READ MORE

 

Work Truck Week


Get on-road experience in a wide range of commercial vehicles with the latest fuel, propulsion and other advanced technology at Work Truck Week Ride & Drive.

Held in downtown Indianapolis as part of Work Truck Week® 2025, Ride & Drive is free and open to all event attendees on a first-come, first-served basis 11 a.m.–3:30 p.m. March 5–6.

“Ride & Drive is a unique experience that affords any attendee the opportunity to experience the latest commercial vehicles and the new technology that powers them in their natural environment — out on the road,” says Chris Lyon, NTEA director of fleet relations.

READ MORE


Trending

IIHS: Supersizing Vehicles Offers Minimal Safety Benefits — but Substantial Dangers

There’s a clear ceiling to the notion that bigger is safer, new research from the Insurance Institute for Highway Safety shows.

For vehicles that weigh less than the fleet average, the risk that occupants will be killed in a crash decreases substantially for every 500 pounds of additional weight. But those benefits top out quickly. For vehicles that weigh more than the fleet average, there’s hardly any decrease in risk for occupants associated with additional poundage.

“For American drivers, the conventional wisdom is that if bigger is safer, even bigger must be safer still,” IIHS President David Harkey said. “These results show that isn’t true today. Not for people in other cars. And — this is important — not for the occupants of the large vehicles themselves.”

via IIHS

Which New Vehicles Could Be Affected by President Trump’s Tariffs

Some of America’s bestselling vehicles will see their manufacturing costs soar if President Trump follows through on his threat to slap 25% tariffs on goods made in Canada and Mexico. For the time being, tariffs remain merely a looming threat.

Of the top 25 bestselling vehicles in the U.S. market last year, nine were manufactured in Canada or Mexico, including the Ram 1500, Toyota RAV4, Honda Civic, Chevrolet Equinox, Toyota Tacoma, and Nissan Sentra, among others.

Even if your car is not made north or south of the border, parts of it, including engines, transmissions, and other components, are likely made there.

via autoblog

The Fleet Event of the Year Expands with an All New EV Test Track

NAFA Fleet Management Association (NAFA) is thrilled to announce the addition of a new Indoor EV Test Track, alongside the return of the popular Ride & Drive Experience, at its 2025 Institute & Expo (I&E), taking place April 28-30, 2025, in Long Beach, California.

“We’re excited to offer these experiences to our attendees, providing them with different ways to interact with the latest in fleet technology,” said Bill Schankel, CAE, CEO of NAFA. “These events give fleet professionals the chance to experience cutting-edge vehicles up close, from indoor EV ride-alongs in the Expo Hall to the dynamic outdoor test drives that showcase vehicle performance in real-world conditions.”

Read the Press Release

Waabi and Volvo Team up to Build Self-Driving Trucks at Scale

Self-driving truck startup Waabi is partnering with Volvo Autonomous Solutions to jointly develop and deploy autonomous trucks, an important milestone as it gets closer to a commercial launch.

“We now have everything we need to scale our product,” Raquel Urtasun, founder and CEO of Waabi, told TechCrunch. “We have the next-generation AV 2.0 technology, we have an approach that is much more capital efficient, and a much faster path to market.”

Waabi plans to launch commercial pilots with the Volvo-built trucks in Texas over the next couple of months, with a product-ready driverless demonstration on public roads planned for the end of 2025.

via TechCrunch

Tariffs


Tariffs for Canada and Mexico may be temporarily delayed, but uncertainty remains. According to the latest S&P Global Mobility analysis, if these tariffs are implemented, a 25% duty on the average $25,000 landed cost of a vehicle from Mexico and Canada could add up to $6,250 to the price of a new vehicle.

“The automotive industry is at a critical juncture,” said Michael Robinet, vice president of forecasting at S&P Global Mobility. “The proposed tariffs could not only inflate vehicle prices but also disrupt production schedules, with estimates suggesting a potential 30% decrease in production for high-exposure vehicles once tariffs are enacted, even if only for the short-term. This will lead to ripple effects across the supply chain, impacting OEMs, suppliers and, ultimately, consumers.”

READ MORE

 

Fleet Remarketing


By Bill Bishop, SVP of Sales and Marketing, FLD Remarketing

When I say that the white metal market found “familiar” patterns in 2024, that was a good thing. And something I frankly think we’ll see more of in 2025.

As we pointed out in our 2024 year-end review, many of the talking heads that cover asset remarketing believe 2025 could be the breakout year we’ve all been waiting for since the pandemic cut short what was at the time a stable – and for the most part profitable – market.

Fleets have normalized in size, have the assets they need, and vehicle availability has improved, so I’m not expecting any huge expansion in 2025.

READ MORE

 

ADAS and Repairs


By Jay Horak, CTO, Opus IVS

The fleet industry is experiencing significant changes, particularly with the increasing prevalence of advanced driver-assistance systems (ADAS) in modern vehicles. While electric vehicles (EV) have captured headlines, it’s ADAS that is presenting the most immediate challenges for fleet operators.

The intricate technologies behind ADAS—such as lane-keeping assistance, collision avoidance, and automated braking—are pushing fleets to invest heavily in advanced diagnostic solutions and technician training to stay ahead.

Fleet operators must adopt a forward-thinking approach, leveraging partnerships with solution providers and accessing the latest repair protocols to stay ahead.

READ MORE





Fleet Management Resources

 

AFLA
The Automotive Fleet & Leasing Association works with member companies to address key issues facing the entire industry and deliver leading-edge programs that advance their skills and enhance the environment in which they sell products and services.

Kingbee
Reimagining commercial van and fleet rentals. We upfit in-house, add your signage and ship your fleet vans to 48 states.

Ranger Design
Work van equipment tailored for your every need. Committed to developing products and solutions that help customers save time and money, do more with less, and meet – and exceed – their biggest goals.

eDriving
eDriving partners with its clients to engage with drivers and their managers to create a culture that supports lasting behavioral change to reduce collisions, injuries, license violations as well as a fleet’s total cost of ownership.

NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

SuperVision
SuperVision is a fleet driver management solution for MVR & license monitoring, fleet management, fleet safety oversight and driver performance and retention.

FLD
The fast, easy way to remarket without risk. Get an offer in hours, paid in a few days. Improve TCO. Save time, money and resources.

PARS
PARS’ mission is to provide you with high-quality service at competitive prices for all of your transportation needs.

Wheels
Helping vehicle fleets exceed their business goals since 1939, Wheels is committed to truly understanding your unique needs and providing solutions to help you succeed.




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