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FleetManagementWeekly
October 9, 2024

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Editor’s Analysis & Top Industry News

Treasure Hunting

Swashbuckling!
We have had fun with Fleet Street Remarketing’s  swashbuckling YouTube mini-series. This week, President Steve Bender introduces the exciting final episode in which the winner of the treasure is revealed!  Congratulations go to…

Picture Superiority Effect
In his latest column, fleet marketing expert Ed Pierce writes about the impact of high-quality visual content on marketing. Ed says, “When people hear information, they typically remember just 10% after three days, but when paired with a relevant image, retention jumps to 65%.”

Keep Safe! Our Hearts are With You!
It is impossible to feel lighthearted when we know that a devastating hurricane is barreling straight for Florida’s Central Gulf Coast and tornadoes have been tearing through parts of Florida today. Our fleet community plays a powerful role before and after these disasters. We have no patience with politicians who still insist that global warming is a hoax.

Janice Sutton
Editor in Chief


VIDEO: Using AI to Supercharge Fleet Managers

Flete uses AI to help supercharge fleet managers by giving them access to the information they need instantaneously.

VIDEO: Revolv


  Commercial Fleets Can Move Quickly & Confidently Toward Electrification
 

Revolv helps commercial fleets across the U.S. move toward electrification quickly and confidently.


Zoom Video Interview with You Here?

  Request for Zoom Video Interviews
 

We now conduct the majority of our interviews via Zoom, and are looking to speak with a variety industry experts (and we know that many of you are reading!).

Please feel free to suggest yourself, or someone you know. Any and all timely industry topics will be considered, and we look forward to speaking with you!

Email Ted Roberts to learn more: [email protected].


Spotlight

Fleetio Named AutoTech Breakthrough Fleet Management Technology Company of the Year

Fleetio today was named “Fleet Management Technology Company of the Year.” Presented by AutoTech Breakthrough, a market intelligence organization, the award recognizes companies, technologies, and products that advance the global automotive and transportation technology sectors.

“Being named ‘Fleet Management Technology Company of the Year’ shows how Fleetio continues to improve and advance year over year,” said Jon Meachin, CEO of Fleetio. “From expanding our network of maintenance shops to adding tools that provide actionable insights into vehicle health, every enhancement empowers our customers to operate seamlessly and efficiently.”

READ MORE

AFLA 2025 Canada Summit - Registration Now Open AFLA 2025 Canada Summit – Registration Now Open

Join AFLA for the 2025 Canada Summit in Mississauga, Ontario next February 19-20. The Summit Task Force is developing a program focused on the unique challenges and opportunities facing fleet managers with Canadian fleets.

Experience historic Streetsville neighborhood at the Hilton Mississauga/Meadowvale in Mississauga, Ontario.

Register now to secure your spot with early bird savings! Early bird rates will end October 25th.

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Best & Worst Cities to Drive in 2024 Best & Worst Cities to Drive in 2024

Some cities offer a cheaper, smoother and safer driving experience than others. To determine those places, WalletHub compared 100 of the largest U.S. cities across 30 key indicators of driver-friendliness. 

Raleigh, NC, is the best city to drive in, largely because it’s an inexpensive city. It ranks as the seventh-cheapest city when it comes to the average cost for a new car and the average parking rate.

Boise, ID, is the second-best city to drive in, boasting the lowest likelihood of having an accident, at nearly 23% below the national average.

To see the complete list of ranked cities complete with analysis, visit the full article at WalletHub.

FEMA Alert: Do Not Drive During a Hurricane! Here’s What to Know if You Drive an EV and Live in Hurricane Milton’s Path

If you drive an EV and decide to stay on the Gulf Coast: Don’t park your EV anywhere where there will be standing water. This should be common sense, but there were a lot of cars in water during Hurricane Helene. This equally applies to gas cars too. Cars don’t like water, and batteries particularly don’t like saltwater.

If you’re not already in a non-flood zone with a garage, get your EV to a high and dry area, preferably under shelter, well in advance of Hurricane Milton’s arrival. Both Pinellas and Hillsborough counties in the Tampa Bay area, where Milton is projected to make a direct hit, are opening up garages to the public for free.

via Electrek

Fleet Marketing


By Ed Pierce, Fleet Management Weekly’s Brand Acceleration

This white paper empowers managers to explore the science behind visual processing, its implications for marketing, and strategies for leveraging visual design to achieve your business objectives.

Research has consistently demonstrated that people remember visual information more readily than text. This phenomenon, known as the picture superiority effect, has significant implications for marketing.

Visual content is not just a tool, it’s a game-changer. It dramatically improves audience engagement, making our marketing efforts more efficient.

Investing in high-quality visual design is not just an aesthetic choice — it’s a strategic imperative for any business looking to thrive in today’s competitive landscape.

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The Quest for Remarketing Nirvana


By Steve Bender, President, Fleet Street Remarketing

I hope this finds everyone doing well and basking in the afterglow of last month’s amazing AFLA Conference. Everyone on our team was in attendance in San Antonio, and we were especially excited to debut the final episode of our YouTube mini-series.

Unfortunately, our best laid plans ran into a few challenges on the night we planned to show the final episode at AFLA. So, we were unable to screen the nail-biting final cliffhanger of our series.

But now, we’re super proud to finally premiere that exciting final episode and to also announce the winner of the treasure we found will filming – a 15th century Spanish doubloon! Click here to view the episode!

READ MORE

 

Electrification


While the BEV mix penetration remains low, ranging from 3%–9% across all commercial vehicle segments, decision-makers still report interest in expanding the mix of BEVs in their fleet.

Decision-makers would like to see the BEV mix increase to around 8%–23% within three years in these segments—representing a significant 136%–159% of growth.

These are the latest findings of the newest Fleet Electrification Brand Landscape Report from Escalent’s Fleet Advisory Hub™, a leading insights program designed to explore the needs, expectations and emotions of commercial vehicle and fleet decision-makers.

The fleet electrification journey may not be straightforward, but it offers significant potential for fleets willing to embrace the complexity and innovate their business for the future.

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Trending

GM Takes a Shot at Ford After Taking Over as Number Two EV Brand in the US

GM is the second best-selling EV brand in the US after topping Ford in the third quarter. With EV prices coming down, GM took a shot at its rival on Tuesday, saying it “doesn’t need a skunkworks team to create affordable EVs.”

“We’re now the number two seller of EVs in North America,” GM boasted during its 2024 Investor Day on Tuesday.

After selling a record 32,095 electric vehicles in Q3, GM officially overtook Ford through the first nine months of 2024. GM has sold 70,450 EVs in the US through September, while Ford has sold 67,689.GM told investors on Tuesday that new models are helping improve EV profits. With “the most diverse EV portfolio in the industry,” the company is taking EV market share from rivals.

via Electrek

HID vs LED Headlights: Differences in Brightness and Lifespan

HID (High-Intensity Discharge) headlights, also known as xenon headlights, first debuted in the U.S. in 1996. HID works by making an electric arc between two points that travels through xenon gas inside the bulb. LED (Light Emitting Diode) technology uses electricity to energize semiconductors, which then release photons, which are the tiniest light particles possible.

Both of these headlight technologies are as effective as they are expensive and are among the reasons why modern headlights are so bright. In terms of measured brightness and functioning life, HID headlights put out 3,200 lumens and will last upwards of 3,500 hours. The LED design is even brighter, outputting up to 5,000 lumens and will last around 10,000 hours.

via SlashGear

California May Require Bidirectional Charging EVs. That Could Save Lives

Many questions persistently pop up around electric vehicles, but this one has come up more often than others lately: “How will EVs hold up in a natural disaster?” Over the past year people are using their EVs as home-powering and even life-saving energy generators during extreme weather events.

A new law signed by California Gov. Gavin Newsom is an extremely big deal. That law could end up requiring all new EVs sold in the state to offer V2L charging. With more EVs on the road, they can power homes, support the electric grid during times of need and even supply electricity to medical devices if things get really bad.

via InsideEVs

Consumer Reports’ Guide to Defensive Driving

A big part of crash avoidance comes down to the driver staying laser-focused on driving, and always looking for and reacting to changes in conditions.

Driver concentration is important because, according to the National Institutes of Health, the human brain lacks the architecture to multitask. That means fiddling with the infotainment system and using your phone detract from safe driving. And with cars getting bigger and heavier, it’s important for the driver to know how the car will handle in an emergency situation.

But the biggest part of being a defensive driver is staying out of danger’s way to begin with, which is where CR’s experts have a few helpful tips to impart.

via Consumer Reports

Fuel and Mileage Trends


By Ken Robinson, Director of Product Marketing, Motus

Seasonal Shifts: Winter fuel blends are starting to arrive around the U.S., adding downward pressure to fuel prices. Many professionals extended their Labor Day holiday, leading to a decrease in business mileage across most regions before the push to close 2024 begins.

Data from Motus shows that national fuel prices slightly decreased to $3.38 in September, compared to $3.44 in August, and prices stayed lower than 2023, with September 2023 pricing at $3.66.

Looking at September business mileage trends by region in the US, business mileage was down across the country with the West 17.39% lower than August, the South 17% lower, Northeast 14.67% lower, and the Midwest 5.85% lower.

READ MORE

 

Crash-Free Culture


By Sarah Bechtold, eDriving

As the leaves change and the air turns crisp, fleet managers face a unique set of seasonal challenges. Fall ushers in shorter days, unpredictable weather, and the added risk of holiday distractions.

For managers of small to medium-sized fleets, this time of year requires extra vigilance to ensure drivers are prepared for the hazards that come with the changing season.

By preparing your fleet for the specific challenges of autumn, you can reduce crashes and ensure smoother operations through the rest of the year.

As you navigate the unique risks of both fall and the Halloween season, our driver risk management program, Mentor by eDriving, can support your efforts to keep your fleet safe.

READ MORE

 

AFLA in San Antonio


By Tod Trousdell, Fleet Marketing Consultant and Partner, RobertsTrousdell Communications

This year’s AFLA Conference, held September 15-18 at the La Cantera Resort and Spa in San Antonio, featured a wealth of solid keynotes, a lively slate of social events, and plenty of expert panels.

But the real stars of this year’s conference were the good-hearted exchanges and well-intended wishes on display from start to finish of the three-day affair. Fleet manager and incoming AFLA President Karyna Zarate of Inframark noted how impressed she was with the warm exchanges and the spirit of camaraderie that permeated the event.

Wheels CEO Shlomo Crandus said he was especially pleased with the opportunity to watch “client partners sharing their expertise.”

And The Hourglass Foundation’s Executive Director Kim Davidson said she concurred that the AFLA conference was very much like a family reunion.

READ MORE





Fleet Management Resources

 

AFLA
The Automotive Fleet & Leasing Association works with member companies to address key issues facing the entire industry and deliver leading-edge programs that advance their skills and enhance the environment in which they sell products and services.

Kingbee
Reimagining commercial van and fleet rentals. We upfit in-house, add your signage and ship your fleet vans to 48 states.

Ranger Design
Work van equipment tailored for your every need. Committed to developing products and solutions that help customers save time and money, do more with less, and meet – and exceed – their biggest goals.

eDriving
eDriving partners with its clients to engage with drivers and their managers to create a culture that supports lasting behavioral change to reduce collisions, injuries, license violations as well as a fleet’s total cost of ownership.

NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

SuperVision
SuperVision is a fleet driver management solution for MVR & license monitoring, fleet management, fleet safety oversight and driver performance and retention.

FLD
The fast, easy way to remarket without risk. Get an offer in hours, paid in a few days. Improve TCO. Save time, money and resources.

PARS
PARS’ mission is to provide you with high-quality service at competitive prices for all of your transportation needs.

Wheels
Helping vehicle fleets exceed their business goals since 1939, Wheels is committed to truly understanding your unique needs and providing solutions to help you succeed.




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