By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
Business leaders, especially those in the fleet industry, are hearing about and experiencing “disruption” more than ever. Indeed, marketers must not only adapt to the concept to remain viable but also promote it to their employers and customers.
The most significant trend that has affected B2B industries, including fleet, is that mobile is now the dominant platform. Intelligent smartphones, tablets, watches, wearable gadgets, glasses, microchips, HoloLens, and others have already reshaped and remixed the marketing world.
Mobile technology isn’t just changing interactions; it’s also driving revenue. A considerable portion of revenue for leading B2B organizations is now influenced by mobile, thanks to its role in streamlining decision-making processes and bolstering team collaboration.
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