By Matt Dyer, President, Wheels
It’s an exciting time in the fleet industry, as we’ve recently announced our decision to align our newly combined company, previously known as Wheels Donlen LeasePlan, under the brand name “Wheels.” I see this as an important milestone in our integration journey, as it unites our team—and our customers—under one name, one brand, one mission.
We’re moving forward with the Wheels name, but this is truly a new business we’re forming. This is The New Wheels, and I believe our name, logo, color palette, and tagline bring our new brand to life in a fresh, strong, and exciting way.
“Together Let’s Go Far.” We wanted this tagline to capture our mission—who we are, what we do and how we do it. Four simple words, but they carry a powerful message. This tagline is our commitment to help our clients succeed, and, as President of The New Wheels, I’m very excited for the road ahead.