April 1, 2022 – Dealer markups have become a lightning rod for controversy this year. Some dealer locations aren’t slowing down on making all they can while they have the opportunity, and prices are jacked up for popular and hard-to-get vehicles.
That has led to frustration across the board, and the founders of a new site called Markups.org have harnessed that collective energy to crowdsource and track prices at dealerships across the country.
If Markups.org is able to stay alive and avoid litigation from angry dealerships, it will remain a valuable resource for buyers looking for a car at sticker price. Meanwhile, they’re taking note of which sites are charging more and brand-loyal buyers say they won’t forget.
