Industry veteran Michael Stafford has recently joined Lordstown Motors in the newly created role of Sales Director, Western Region. Michael’s extensive automotive career includes representing such companies as Tesla, Audi of America, Inc., Wheels Inc., US Fleet Leasing and National Car Rental. He has created and developed many sales programs with numerous fleet managers, corporate fleet management companies and industry leaders in various key positions throughout his career.
When asked about Lordstown Motors, Stafford responded, “Lordstown Motors is well positioned to make an impact in the truck market. Lordstown is targeting an area which demands both safety and reliability, while reducing the inefficiencies of modern work trucks. The Endurance (Lordstown Motors’ EV truck) is engineered for Commercial use and will be the first all-electric truck to use in-wheel hub motor technology.”
Lordstown Motors is betting on the concept that less is more. With only four (4) moving parts in the drivetrain and a starting price of $52,500 (not including EV credits), this combination of lower cost and limited maintenance should provide an attractive Total Cost of Ownership. Lordstown Motors is scheduled to launch production of the Endurance in 2021. The company has hit 40,000 pre-orders to date for the new Endurance EV Truck.
