Even if consumers are going to get a lower insurance premium, they aren’t quite ready to hand over the wheel and own an automated vehicle.
Auto insurers take many factors into account when pricing a policy for an individual customer and are going to have to keep a close eye on customer attitudes toward automation and evaluate the potential to incorporate features into underwriting policies.
“According to a recent J.D. Power pulse survey, 60% of customers say there are benefits to owning an automated vehicle. While “lower insurance premiums” is a listed benefit of owning an automated vehicle, only 18% of consumers say that would play a factor in their decision to purchase one.”
Read the article at J.D. Power.