The Nordics division of the world’s largest cosmetics company, L’Oréal, has appointed European fleet management provider Fleet Logistics to manage its fleet of 380 vehicles in four Scandinavian countries.
The L’Oréal Nordics division operates company vehicles in the four main countries of the region – Norway, Sweden, Denmark and Finland – and Fleet Logistics is now responsible for all aspects of their management, from vehicle acquisition through to driver support. The L’Oréal Nordics fleet comprises seven main brands of company cars, which are provided for two distinct types of employees – middle to senior managers based at the respective national head offices, and field force and sales staff in each country.
Having decided to employ the services of a professional fleet management provider to help professionalize its operation, L’Oréal Nordics went out to tender, selecting four different prospective suppliers. However, the final choice of partner was very straightforward, said Jean-Baptiste Pivard, Purchasing Manager for L’Oréal Nordics, based in Copenhagen. “In the end it was a very simple decision for us. Fleet Logistics was the only potential partner capable of providing us with a first-rate fleet management service across the region and in all our four operating countries,” he said.
Fleet Logistics now handles all vehicle acquisition, leasing contracts and new car delivery for the Nordics fleet, employing its acclaimed multi-bidding solution to select the most attractive acquisition costs for each new vehicle added.
Fleet Logistics typically selects a panel of leasing suppliers who competitively tender to supply each new vehicle to the fleet. Used in this way, the multi-bidding solution has been demonstrated to reduced acquisition costs by around 8-10%.
Fleet Logistics is also the first point of contact for all L’Oréal Nordics drivers, who have an element of choice in deciding upon their next model of company car, within pre-set environmental restrictions. And Fleet Logistics also handles all insurance negotiations on behalf of the drivers.
“We are looking for an ROI of five times our investment from appointing Fleet Logistics to manage our fleet. Such has been the success of their appointment and the improvement in efficiency of our fleet, that there are now discussions about the management of other parts of the L’Oréal European fleet,” said Jean-Baptiste Pivard. “We are also discussing the possibility of introducing additional services in the future with Fleet Logistics, including accident management and driver training as a means of reducing our accident costs,” he added.
Fleet Logistics currently operates in 27 countries throughout the world, with a fleet of around 180,000 vehicles under contract. It is a 100% affiliate of global certification and inspection market-leader, TÜV SÜD Group, which employs more than 22,000 employees globally and has a 150-year-old pedigree.
Fleet Logistics International sales Director, Stuart Donnelly, said: “We are delighted to have the opportunity to work with L’Oréal in the four main countries in the Nordics and to help improve the efficiency of their fleets in these four markets.”
