JD Power presented its exclusive auto industry outlook to kick off the NADA Show 2026. The forecast, which projects 16.3 million total new-vehicle sales this year, was part of the annual JD Power Auto Summit, featured the unveiling of a new brand identity and strategy.
“Coming off a strong, but highly volatile year in 2025, we anticipate supply-demand dynamics will once again become the dominant driver of the U.S. market,” said Thomas King, president, JD Power OEM Solutions. “While the industry will continue to face numerous macroeconomic uncertainties, we anticipate new-vehicle sales for 2026 will match the volumes we saw last year.”
The upcoming Power Platform will allow customers to access multiple JD Power solutions from anywhere in the world.
