Cadillac will lead General Motors Co.’s march to 20 zero-emission vehicles by 2023, positioning the Detroit automaker’s luxury brand to compete with electric carmaker Tesla Inc.
“EVs are expensive and technology-laden, especially with the increase in autonomous features, so the luxury segment is a natural coupling,” Jeremy Acevedo, an automotive industry analyst for Edmunds, said in a Friday statement. “Tax rebates and subvented leases have masked this to a degree, but it looks like the next big steps in the EV segment are going to come from the luxury set.”
Read the article at The Detroit News.