Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Geotab: Telematics Can Help Fleets Prepare for Weather Disasters

By Mark Boada, Executive Editor

By now, most fleet managers are familiar with many of the potential benefits of telematics. Among the most well-known are real-time reports on where their vehicles are, how many miles they’ve logged, engine trouble monitoring, and assessing driver behavior for improved fleet safety.

But how many know that telematics can also help fleets be prepared for hurricanes and other weather emergencies? That came to this writer’s attention last week when Geotab reached out about a blog on its website with the headline, “Florida prepares for Hurricane Dorian: real time data insights.”

And here’s the blog’s main point: according to Geotab’s data, Florida fleets were 7 percent more prepared this year for Hurricane Dorian than they were last year for Hurricane Michael, the first category 5 hurricane to strike the U.S mainland in 27 years. Michael hit Florida’s panhandle in October 2018 and went on to kill 74 people and cause an estimated $25 billion in damage.

There may be several possible measures of fleet hurricane preparedness, but the one Geotab focuses on has to do with how many vehicles have enough fuel in their tank to travel hundreds of miles in the event that the storm cuts off their ability to refuel, a metric that Geotab’s system can capture and report. And for Geotab, a fleet is properly prepared if more than half of its vehicles’ fuel tanks are at least 50 percent full.

So, Geotab found that for Dorian, 95 percent of all of Florida’s geographic regions (as defined by the company) had more than half of their vehicles’ fuel tanks more than half full, compared to 88 percent before Michael hit the state. Geotab published the blog on August 31, when Dorian was still projected to hit Florida directly; two days later, it only grazed the state’s coast coast as a category 4 storm but went on to wreak havoc in the Carolinas.

“When there’s a hurricane, fleets need to know that their vehicles are capable of operating for hundreds of miles over several days to evacuate endangered areas and to help victims of the storm,” said Bob Bradley, Geotab assistant vice president for data solutions, in an interview with FMW.

Bradley said that Geotab offers fleets the ability to receive real-time reports on the state of every vehicles’ fuel tank, and even has the optional capability of sending out alerts to everyone, from the fleet manager to depot managers and drivers themselves. The advantage, of course, is that the reports give fleet drivers the opportunity to fill up their tanks before a hurricane strikes.

Geotab has been talking about its ability to provide weather alerts for some time now and is working on rolling out some more. Currently, it can report on ambient temperature for each connected vehicle, so it can tell whether precipitation is likely to be rain or snow. Bradley said the company is also working on an algorithm based on how many vehicles have their windshield wipers in operation so it can track the progress of storms down to a very fine geographic resolution.

 

Sep 15, 2019Janice
Success, and the Willingness to FailOil Prices Soar After Attacks On Saudi Facilities
Recent Posts
  • GM Has Found a More Profitable Way to Make Money from Your Car
  • Amazon Added 10,000 Rivian Electric Vans In Just Six Months
  • What Are You Going to Do If the Gas Runs Out?
  • Driver Death Rates Remain High for Small Cars, Models with Powerful Engines
  • Distracted Driving Enforcement Is Expanding. The Cost to Fleets Goes Far Beyond the Ticket.
  • Why Fleet Maintenance Costs Keep Rising – And What the Data Reveals
  • AFLA 2026: Keynote Speakers You Won’t Want to Miss!
  • WEX Brings Standard Fleet’s Connected Vehicle Platform to Fleet Customers
  • Motus Webinar: One Platform for U.S. & Canada Employee Drivers
  • Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ASSOCIATION NEWS
The Hourglass Foundation Named AFLA’s Charity of the Year for the Third Consecutive Year
AFLA Membership Growth: Mary Saunders on Engagement and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
TECHNOLOGY
Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ServiceUp Launches Agentic Platform to Fully Automate Fleet Repair and Maintenance
America’s First UL-Certified Plug-In Balcony Solar Microinverter Is Here
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
CONFERENCES & WEBINARS
AFLA 2026: Keynote Speakers You Won’t Want to Miss!
Motus Webinar: One Platform for U.S. & Canada Employee Drivers
NETS 2026 Conference: Keynotes Confirmed; Road Safety Award Nominee Deadline
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly